During my time with CI Studio, we were approached by a fashion startup, Forester. Forester are a vegan leather company who look to sustainable materials to creat their products. Their first and primary material was cork.
All of Forester's current line is created using a special process to conver the cork tree bark into a sustainbale durable material. The identity aims to reflect that. The composition of the texts attempts to emulate a cork tree; round and sturdy while the use of the san serif typeface maintains a clean and minimal feel; which reflects the companies ethos.
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