A colourful and fresh identity for a shopping and recreation centre in Bray, Ireland. The breif was short and simple, create an eyecatching identity for the centre and bring some life back into the sea-side town of Bray, but it was not without it's challenges.
The approach I took was to incorporate the architectural plans of the site into the identity. The negative space between the blocky BTC letters is the exact shape of the main open/sqaure area of the centre while the pattern was created by using the georgaphical shape of bray with a disruptive arrow going throug the location of where the centre will be on the map, representing the new lease of energy and life that the centre will bring to Bray. A bold colour paletter accompanies the identity.
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